Top Italian rod joins growing carp brand.

Alessandro di Loreto, a well-known Italian angler, is to join Avid Italy – bringing a wealth of knowledge to the already strong Italian team. He’s been carp fishing for well over 20 years and has banked some truly incredible carp.

Jason Umney, Avid’s Media Manager, said: “We’re certain Alessandro is going to play a huge part in pushing the Avid brand in Europe and we can’t wait to start working more closely with him.”

Alessandro added: “I’m delighted to join Team Avid and I cannot wait to start using the many innovative tackle items to my advantage. When targeting large, wary carp it’s essential that you swing all the odds in your favour. I’m sure the tackle from Avid is going to help me do this.”