The popular southwest venue, famed for its huge catches of big, hard-fighting carp and colossal bags of silver fish, will now be known as Bait-Tech Viaduct Fishery, with the immediate launch of an ongoing sponsorship programme.
Bait-Tech’s Andy Neal commented: “Viaduct is an amazing place – beautiful and tranquil, with unrivalled fishing potential. Keeping a venue like this in such great condition needs a specialist touch and I take my hat off to Steve Long and Paul Greenwood who own and run it. They have definitely mastered the science of fishery management.
“I’ve had my eye on Viaduct for a long time and our portfolio of products suits it perfectly. With both businesses growing, the time was right to speak to Steve and Paul about a collaboration between us. This now gives Bait-Tech a showcase venue that we are very proud to be involved with. We have big plans for future events and look forward to a great relationship that will be of huge benefit to both businesses.?
Viaduct owner Steve Long added: “Bait-Tech as a brand has exploded over the last couple of years. We were very aware that what it seemed to be doing is right – many of our customers were talking about and using its products. Andy came to see us and it very quickly became apparent this was something we wanted to be involved with… it just felt right. Bait-Tech products are first rate and the company has a great, fresh view on business and what’s needed to succeed.?
Far from being just a big-weight match venue, Viaduct caters for the specialist angler too. Carp to over 28lb top a population of species that all seem to grow big. It even boasts a huge potential for perch with fish to well over 4lb caught regularly.