Cast your eyes over one of the world’s most prestigious rod manufacturer’s latest creations, developed for unrivalled, all-round performance.

With an unquestionable pedigree in rod manufacture, every new release from the Century stable is awaited with anticipation and these ADV-1 rods are the latest addition to one of the world’s top ranges. Developed to sit, performance-wise, between the softer NG+ and the ultra-powerful FMA and SP+ rods, the ADV-1 is the perfect all-rounder.

Produced in Century’s UK factory on the most advanced rod-building machinery available, complete control over the manufacturing process has enabled all sorts of clever science to be used in the ADV-1’s creation. Autoclave Technology, for example, allows the blank to retain its action indefinitely and AT-T (Anti-Twist Technology) aids directional accuracy and distance.

Coupled with a top-notch manufacturing process, the best raw materials have been used in blank production, resulting in exceptional performance, reduced weight and a low diameter. Subtle use of 1K carbon fibre on the butt section has helped in producing a progressive action, with a forgiving tip for playing fish at close range, yet plenty of power in the butt section for distance casting and other demanding situations.

Adorned with fittings of a quality that only rods with the highest price tags boast, including Century’s SiC guides, unique carbon reel seat and carbon spacers, not only does this look sleek and stylish, but the long-life, low-scratch PTFE finish ensures it stays that way.

More details, images and a list of stockists can be found at

July issue on sale June 11th, 2012.

At a glance

Available in 12ft 3.25lb and 12ft 3.5lb models
Designed with a progressive action for all-round performance
Manufactured in the UK in Century’s own factory
50mm butt ring as standard
Adorned with the highest-quality fittings, including Century’s carbon reel seat
Long-life, low-scratch PTFE finish
Boasts autoclave and anti-twist technology
Matching landing net available